Beyond that, having your own website lets you create a branded email address e. You may be happy with the current size of your business, but every company experiences customer turnover. To encourage continued success, you need to attract new customers, and one of the best ways to do it is by making yourself visible on Google. A well-optimized website can help your business rank well for a variety of search terms and attract a steady stream of new customers.
There are several free SEO tools that make it easy to optimize your website without any prior training. Take a look at how the UK restaurant Blackhouse has accomplished this on their website:. You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location.
For example, if you run a restaurant , you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment. This might come in the form of personal customer testimonials, like this review on the website of the non-profit organization STEAMLabs :.
If your business has appeared in articles from newspapers or popular local blogs, you can also feature those, as Stormcrow Manor has done below:. Publishing your best reviews on your website also serves the secondary purpose of creating a permanent archive. A website is a great place to make your contact information easily available to potential customers.
You can even publish your contact information in a header or footer so it appears on every single page. Snakes and Lattes , a small chain of board game cafes, has placed phone numbers for all four of their locations in their website footer:. That can mean they go to a dealer further away than us.
Digital marketing spend is now 60 percent to 75 percent of his dealership's overall marketing spend. Rentschler said that it wasn't long ago that he didn't know SEO search engine optimization or SEM search engine marketing , and he used to ask himself, Why would anyone use paid search? Why don't you just go to the Yellow Pages?
The dealership's digital marketing investment goes well beyond a website. At first I thought that wouldn't work. But the amount we spend and what you get out of it, it's drastically better than a billboard that's limited to one town, one road and people driving on that road. Rentschler said with high-dollar purchases like cars it's more important to have a website than it is for a one- to two-person business selling lower-cost items and services.
But he added, "I've got a friend who is a landscaper, and his business is growing and not through anything but word of mouth, but if you want to grow even more, you need a website. It doesn't matter what age you are, whether 18 or 80, everyone has a smartphone.
A website enables them to find your company and learn about your business and what it offers at anytime and anyplace.
Google has revamped its algorithms to better serve user searches today, including rewarding sites that provide visitors with helpful content and a good user experience. This means that if someone is looking for a product or service that your business offers, your website needs to show up in the search results or you will miss out on potential sales leads.
A website can help small businesses increase flexibility, control, branding and credibility. Eighty-four percent of U. To be credible and attract new customers, a website can make a difference. Reaching thousands of people using only traditional marketing methods like direct mail or print advertising can be very expensive and unreliable.
Getting online enables you to reach more people locally or outside of your region while paying less for the exposure—and you can even measure the specific results.
Make it a reality by signing up for a free Jimdo website today, and see how easy it is! Share on facebook. Share on twitter. Share on email. Share on print. Customers now expect businesses to have websites 2. You can control information and branding 3. A website makes you look more reputable and trustworthy 4.
You can sell products online 5. A website is more affordable than traditional advertising 6.
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