The small staff minimized expenses by walking to and from the office instead of using public transportation. The response was overwhelming: Out of more than applicants, a written exam was given to candidates; from that group, there were candidates to receive interviews and 58 who were given official offers and brought on board. According to records, the average age of the hirees was 26 and all but three had at least an undergraduate degree. But perhaps the most interesting factoid about this first wave of hirees is that one of those individuals was Yang Yuanquing, the current CEO of Lenovo.
Previously known as Legend since , the company began to undergo a major rebranding in After announcing the new name, Lenovo initiated a rather elaborate marketing campaign. The company purchased huge billboards all over the world and aired television commercials during peak viewing times. The company became more internationally recognized as a result of the partnership Lenovo started with Microsoft in Looking back, this was one of the best business moves that Lenovo has made to date.
But since the smartphone has overtaken personal computing, PC sales have declined sharply. To stay relevant, Lenovo entered the smartphone market. It seems to have been a smart move since the acquisition of Motorola Mobility made Lenovo the third-largest smartphone manufacturer in the world. In addition to Motorola handsets, Lenovo has been making Lenovo-branded handsets since Today, Lenovo computers account for 20 percent, or one-fifth, of the global personal computer market.
As you can see, Lenovo is far from the tech underling it might have seemed before. When looking at an acquisition, Yuanqing and Lenovo use a process they call the Triangle Process. If deciding on whether a business is worth acquiring and developing, they consider three factors:. The company has 66 unique nationalities comprising its workforce in 61 markets.
Lenovo isn't being complacent, either, as the company aspires to continue diversifying its team. Women make up 36 percent of Lenovo's worldwide personnel and the company is zeroing in on having women make up 20 percent of its global leadership.
In the United States, the company is aiming at trying to fill 30 percent of its leadership roles with underrepresented groups. The company believes that a healthy corporate culture is key to having a healthy bottom line. Some writing projects have included ghost-writing for CEOs and doing strategy white papers.
She frequently writes for corporate clients representing Fortune brands on subjects that include marketing, business, and social media trends. Share It. Is the market big enough? Can resources compensate for shortcomings? Employees are encouraged to think for themselves and act accordingly. Lenovo has fostered a commitment culture. The story is one of the greatest case studies on how to merge massive international enterprises into a winning firm. Their laptop morphed into what has become the very popular ThinkPad brand.
At first, I was highly pessimistic about the success of this venture. At the very least, I figured the culture clash would be a major issue. Plus, almost all of the IBM employees being sent to Lenovo in the deal were Big Blue lifers, and I suspected the top talent would choose to stick with the company they knew.
An initial hiccup came when some in the U. The merging of these two business cultures alone is quite a feat. Although relatively new to the smartphone wars, over the last five years they have become the 3 smartphone vendor in China and 4 globally.
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